Cookie Policy for Matchup Index
Last Updated: October 27, 2026
What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience and allow certain features to work.
Your Cookie Choices
If you are in the European Economic Area (EEA), the United Kingdom or Switzerland, we ask for your consent before placing any analytics or advertising cookies. Elsewhere, analytics and advertising cookies may be set by default, and you can opt out at any time. Either way, you can change your preferences whenever you like by clicking "Cookie Settings" in the footer of any page.
Types of Cookies We Use
1. Essential Cookies (Always Active)
These cookies are necessary for the website to function and cannot be switched off.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
2. Analytics Cookies
These help us understand how visitors use our website.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_* | Google Analytics | Used to persist session state | 2 years |
Note: Google Analytics 4 does not log or store IP addresses; this is how Google's product works, not a setting we chose.
3. Advertising Cookies
These cookies are used to show you relevant advertisements.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google AdSense | Used by Google AdSense for experimenting with advertisement efficiency | 3 months |
| IDE | Google/DoubleClick | Used to measure the efficiency of ads and provide targeted ads | 1 year |
| DSID | Google/DoubleClick | Used for targeting and advertising purposes | 2 weeks |
| NID | Contains a unique ID Google uses to remember your preferences | 6 months |
Third-Party Cookies
We use services from third parties that may set their own cookies, or that receive your IP address when your browser contacts them:
- Google Analytics: For website analytics (Google's Privacy Policy)
- Google AdSense: For displaying advertisements (Google's Ad Policies)
- Google Forms: the contact form on our Contact page is embedded from Google, which may set its own cookies when the form loads (Google's Privacy Policy)
- Cloudflare: every request passes through Cloudflare, which may set a strictly necessary security cookie to filter malicious traffic (Cloudflare's Cookie Policy)
Managing Cookies
Through Our Cookie Banner
Use the "Cookie Settings" button on our website to manage your preferences.
Through Your Browser
Most browsers allow you to:
- View what cookies are stored
- Delete cookies individually or entirely
- Block third-party cookies
- Block all cookies
- Set preferences for specific websites
Note: Matchup Index works without cookies; blocking them only turns off the analytics and advertising described above.
Browser Help Pages:
Opt-Out Links
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ads Settings
- General Ad Preferences: Your Online Choices (EU) or https://youradchoices.com/ (US)
Changes to This Policy
We may update this Cookie Policy from time to time. The "Last Updated" date at the top will indicate when it was last revised.
Contact Us
If you have questions about our use of cookies, please contact us through our website.
This Cookie Policy should be read alongside our Privacy Policy.